A 36-year veteran of the real estate industry, Mr. Asaro serves as President and CEO at Meridian Development, in that capacity, Mr. Asaro manages all business related activities, acquisitions, and equity partnerships. In addition, Mr. Asaro steers strategic implementation of master plan communities and oversees master marketing at the company and project level. Mr. Asaro also serves as the RME for the company’s general contracting entity, Meridian Building Services, Inc.
Mr. Asaro started Meridian Development after leaving the Corky McMillin Companies where he had been President of homebuilding operations since 2007. Prior to becoming President of McMillin Homes, Mr. Asaro held the position of President of Land Development for sister company, McMillin Land Development since 2004. He also served as a member of the Executive Committee for The Corky McMillin Companies, which guides the operations and strategic planning for the entire McMillin organization.
As President of McMillin Homes, Mr. Asaro managed five regional home building divisions including Southern California, Central Valley and Bakersfield in California, San Antonio, Texas, and Branson, Missouri. He was responsible for all aspects of the home building operations including planning, product development, construction, sales and marketing and after-sale customer service, as well as mortgage and escrow services. While at the helm of the McMillin Land Development Company, he managed all facets of the operation including, land acquisition, entitlements, development and planning for all of the company’s master planned projects. During his tenure as President, McMillin Homes managed revenues in excess of two billion dollars, delivered over 7000 homes, and facilitated third-party land sales in excess of five hundred million dollars.
In addition to his professional responsibilities, Mr. Asaro has been very active in industry and community affairs within the San Diego Region. Mr. Asaro has been a long-standing board member on the Building Industry Association of San Diego where he served as the Chairman in 2012. In 2015, Mr. Asaro was inducted into the BIA Hall of Fame for his 27 years of service. Mr. Asaro is a past member of the Chula Vista Mayor’s Task Force on School Issues, the Budget Oversight Committee for the Chula Vista Elementary School District and the SR-125 Development Task Force.
Before joining McMillin, Mr. Asaro held positions with the Eastlake Development Company, Pacific Bay Homes, the Baldwin Company, and Pardee Homes.